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15 Salon Marketing Ideas and Strategies to Increase Your Number of Clients in 2021

15 Salon Marketing Ideas and Strategies to Increase Your Number of Clients in 2021
Everything should be made as simple as possible, but not simpler.
Albert Einstein

We know how important it is to get new clients, and especially after last year, maybe it’s more important than ever. But where do you start?

Crossing your fingers for someone new to walk through the door probably won’t have the outcome you’re looking for. Neither will using the same two or three salon marketing strategies over and over again.

So, we compiled a list of 15 of the best salon marketing ideas and strategies to increase your clients. We like to call it: “it’s time to reopen”, salon marketing strategies.

Whether you’re a hairstylist, nail artist, or esthetician, use these salon marketing tips to up your game in 2021!

 

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15 Salon Marketing Strategies to Try This Year

Digital Marketing

1. Don’t be afraid to ask for reviews

We love reviews from customers because they’re absolutely free! Once an appointment is completed, send your client a follow-up email asking them to leave you a review on Google or Yelp. It’s important to keep those reviews updated, too!

 

2. Utilize paid advertising

Adwords and Facebook ads are going to be your new BFF in 2021. You’re going to want to come up first in the search results when a potential new client searches for a new salon!

 

3. Update your branding

Just like your hair needs a refresh every so often, so does your branding. Make sure your colors are consistent across your platforms, that you’re using easy to read fonts and colors!

 

4. Refresh your website

Now that you’ve updated your branding, you’re going to need to update your website too! Do you have easy navigation? Your correct contact information? Online scheduling available straight from your site? If you want new clients to schedule with or contact you, make sure it’s easy for them to do so!

 

5. Host (Zoom) parties or tutorials

If you didn’t use Zoom prior to 2020, you probably do now. And while in-person parties may be more fun, virtual parties or tutorials will have to do for now! You can host a happy hour, a hair or nail care tutorial, and more. It’s a great way to keep current customers engaged, and maybe they’ll even bring their friends. Here’s a complete explainer on how to make Zoom work for your fitness or service business.

Social Media Marketing

6. Share behind the scenes footage

Not only would it be a great chance to show off your skills, but Instagram rewards its users for using the new(er) features, like Reels and IGTV. So, why not attract new clients and increase your Instagram engagement at the same time?

 

7. Experiment with hashtags

Instagram allows you to put up to 30 (!!!!!) hashtags on each post, and they allow clients to find you based on your type of content. We recommend doing some research on the most popular ones in your industry and seeing which ones stick for you.

 

8. Link up with local influencers

The influencer industry seems like it just keeps growing, and it’s a great way to get a little extra publicity in return for a free service here and there or some monetary compensation, depending on the influencer.

 

9. Update your interior for photo-worthy shots

Bring out those new brand colors IRL. An updated interior will not only make your clients feel pampered, but it will also give them a great setting to take a photo of their new do (to post on Instagram and tag you).

 

10. Run a contest between your employees

Sometimes a little competition goes a long way. Let’s see who can get the most likes on their work, and make sure they don’t forget to tag the business!

Discounts

11. Offer referral discounts

Not only would it be a great chance to show off your skills, but Instagram rewards its users for using the new(er) features, like Reels and IGTV. So, why not attract new clients and increase your Instagram engagement at the same time?

 

12. Offer a family or group discount

This is a great incentive for clients to bring you MORE clients, and isn’t that just what you’re looking for?! We use Acuity Scheduling, works great and inexpensive.

 

13. Loyalty programs or punch cards

‘Get Your 10th xx Free’ is a great way to get clients to come back at least that many times. And everyone loves feeling appreciated sometimes.

 

14. Holiday promotions

If everyone is going to get their hair and nails done around the holidays anyway, entice them to choose your salon!

 

15. Birthday promotions

And the one day of the year that everyone loves more than holidays is their own birthday. Birthday promotions are one way to celebrate with them!

 

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